BG/NBD Model - 고객생애가치 (Customer Lifetime Value) 예측하기

04 Nov 2022 in Studies / 통계분석 및 응용 on Tag1, Tag2

BG/NBD (Beta Geometric/Negative Binomial Distribution) model

NOTE
Luca De Angelis, Predicting Customer Lifetime Value (2019-01-13)

Meraldo Antonio, Customer Lifetime Value Estimation via Probabilistic Modeling (2022-02-24)

고객의 생애가치란?

개념 정리

(응용) 분석